{"id":7144,"date":"2021-09-28T10:44:08","date_gmt":"2021-09-28T00:44:08","guid":{"rendered":"https:\/\/leysafloresdesign.com.au\/?p=7144"},"modified":"2022-01-30T14:13:10","modified_gmt":"2022-01-30T04:13:10","slug":"ford-pipe-organ-builders","status":"publish","type":"post","link":"https:\/\/leysafloresdesign.com.au\/ford-pipe-organ-builders\/","title":{"rendered":"Ford Pipe Organ Builders"},"content":{"rendered":"\n
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New brand identity for Ford Pipe Organ Builders<\/h2>\n\n\n\n

Ford Pipe Organ Builders is a new, Sydney-based business \u2014 with more than 30 years experience in its field \u2014 building new bespoke pipe organs, restoring instruments from the late 19th and early 20th century, relocating instruments and performing electrical control system upgrades and replacements of instruments.<\/p>\n\n\n\n

I was delighted when Rodney approached me for a new brand. For those of you who don’t know, my husband James is an organist<\/a>, so pipe organs are something I’ve become quite familiar with over the years. They are an incredibly complicated setup behind the scenes \u2013 there’s still so much I don’t know about the world of pipe organs and organ music. <\/p>\n\n\n\n

So, to have the opportunity to learn more about the ‘king of instruments’ from a builders’ perspective was fascinating. <\/p>\n\n\n\n

Strategy and creative direction <\/h2>\n\n\n\n

During the discovery phase, it became clear that Rodney was a true craftsman\u2014the way he spoke about his work was authentic, assured and quietly passionate. I learned that he has been practising his trade for more than 30 years, resulting in a skillset so polished that you can’t help but admire his profession and the beauty of the tradition behind it all.<\/p>\n\n\n\n

Rodney showed me some of his technical drawings, and besides the incredible attention to the finer details, what struck me was the bespoke nature of his designs. Every single project is unique and tailored to the specific needs of the client, whether they are a private customer or an orchestra.<\/p>\n\n\n\n

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After completing my research, I worked on strategy, and presented a creative direction to help guide us through the design process. Some of the key works selected were clean, minimal, timeless, bespoke, modern and elegant. <\/p>\n\n\n\n

The design process<\/h2>\n\n\n\n

My primary goal was to achieve a visual balance between two opposites\u2014tradition and modernism. <\/p>\n\n\n\n

Creating the Moodboard<\/h3>\n\n\n\n

In the moodboard, I was inspired by mid-century modern design and quality materials (leather, natural jute, bronze, timber), which evoke feelings of bespoke craftsmanship. To me, these felt familiar and warm. Then, to balance those with a modern and professional feel, we focused on clean and minimalist wordmarks as our inspiration for the logo type.<\/p>\n\n\n\n

I shortlisted four main points of what I wanted to explore visually for the brand, and after presenting the moodboard, we confirmed together that this was the right direction for the new brand:<\/p>\n\n\n\n