TASH GOSPER THERAPY + Coaching
Tash Gosper Therapy & Coaching is a holistic practice dedicated to emotional clarity, subconscious healing and reconnecting women with their whole, authentic selves.
Tash came to me seeking a brand identity that felt aligned with the depth and intuitive nature of her work. She was drawn to the Soraya brand kit, particularly the symbol that echoed themes of interconnectedness, the trinity and the lotus. These shapes resonated with her background in counselling, NLP, hypnotherapy and Reiki, and reflected the way she supports clients through mental, emotional and energetic transformation.
She wanted a brand that felt both spiritual and professional, grounded and expansive, warm and crisp. Something that held the “woo woo” in a polished, credible way.
BRAND PERSONALITY
Calm | Professional | Spiritual | Empowering | Warm | Intuitive
Tash’s work is deeply layered and needed a brand identity strong enough to hold that complexity with clarity and grace. Her practice blends evidence-based therapy, neuroscience-backed modalities and energetic healing. The brand needed to communicate trust, safety and professionalism while still honouring her intuitive, soulful approach.
The Soraya brand kit provided the perfect starting point. The icon, inspired by the trinity and lotus form, speaks to unity, awakening and the interconnected nature of healing. Its refined line work gives the symbol a clean, contemporary finish while still feeling rooted in spiritual meaning. With Tash’s direction, we adapted the system to reflect her vision of a “crisp wellness vibe”, helping the brand feel light, open and trustworthy.
Typography, colour and layout choices support this same balance. Soft, muted tones offer a sense of spaciousness and emotional ease, while structured type and minimal layouts anchor the brand in professionalism. Together, these elements create a visual identity that feels calm, credible and quietly transformational.
The final identity gives Tash a brand that reflects the full spectrum of her work. It communicates depth and warmth without overwhelming the viewer, and supports her transition into a fully integrated therapeutic practice. With this new visual foundation, she can confidently share her services, speak to clients with clarity and create marketing that feels aligned with both her values and her vision.
