Your Brand Is More Than Just a Logo
When you invest in branding, you’re not just getting a single logo—you’re getting a comprehensive toolkit designed to make your business stand out. Each element serves a unique purpose, helping your brand stay cohesive, adaptable, and memorable. Here’s a breakdown of the elements you’ll receive in a professional brand package—and why they matter. Primary Logo…
Read MoreStrengthen Your Brand Presence: 5 Ways to Implement Your Branding
You’ve invested time and energy into creating a beautiful brand identity—now it’s time to bring it to life! Integrating your new branding into your business can feel overwhelming, but don’t worry. We’ve broken it down into five essential steps to help you create a cohesive and memorable brand presence. Feeling Overwhelmed? Start Here You’ve just…
Read MoreGold Foil Printing: When and How to Use It for Maximum Impact
Gold foil printing is a powerful way to add sophistication and visual interest to your designs. Whether it’s the gleam of a book cover title or the shine on a carefully chosen product label, gold foil offers a level of elegance that stands out. Here’s what to know about using gold foil in your projects,…
Read MoreWhat is branding really about?
What is branding really about? Well, it’s all of the things you’d expect — logo marks, a set colour palette, typography, tone of voice, and more. But it’s also about: Sharing values. Probably my most favourite element of creating a brand, is establishing the shared values that exist between you and your audience. It’s a…
Read MoreThe significance of cultural and personal associations in colour psychology
I’m sure you’ve heard about colour psychology before. But today I want to discuss the significance of cultural and personal associations in colour psychology, and why it’s important to be thoughtful and careful when selecting colours for a brand. Colour psychology means that colours have the power to impact our emotions and behaviour. For example,…
Read MoreLeading, Line Spacing, and Tracking in Typography
Typography plays a crucial role in how your content is perceived. Three important elements of typography that are often overlooked are leading, line spacing, and tracking. Below, I’ll discuss the difference between these and how they affect the readability of your content. Leading Leading, also known as line spacing, refers to the amount of space between…
Read MoreCoralie Stow Design — Branding Process
Coralie Stow Design (website coming soon!) is an interior designer and fine arts specialist who works with clients interested in cultivating distinct and timeless spaces filled with a sense of tradition and joy. Coralie mixes old and new pieces, rich colour, pattern, and texture to create a personal expression of who they are through a liveable…
Read More4 considerations for selecting your brand colour palette
Selecting colours for your brand colour palette is (and should be) a little more complicated than simply choosing some colours that you like and work well together. When I am selecting colours for my client’s brand colour palettes, I have four key considerations: Let’s discuss these four points in more depth. Your competitors’ brand colours…
Read MoreA checklist for launching your business onto Instagram
Do you feel overwhelmed about launching your new business onto Instagram? All of those perfectly curated feeds and streams of consistent content that other businesses are creating can sometimes feel like they are taunting you. You might be thinking, “this is all too hard!” Don’t worry! In this post, I’ll help you to grasp what…
Read MoreHeartstorming for your business
Heartstorming is a bit like putting brainstorming and mindfulness together. The result? A mindful, holistic way of planning for your business, where you know that whatever results you come up with will be authentic to your values and respect your current headspace and boundaries for how much you can do. How to do it
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