Strategic branding that connects authentically, feels effortless, and supports real business growth.

For intentional founders who value clarity, connection, and quiet confidence.

Your brand should evoke emotion, clearly represent your values, and infuse your purpose through thoughtfully crafted, custom-designed visuals that make your client’s experience meaningful. Whether you're starting fresh or evolving what you’ve already built, I’ll help you shape a brand that reflects your values and sets the foundation for meaningful growth.

Iggy & Crumb Cake Design branding by Leysa Flores Design

01 — Visual Identity

Custom Branding

A handcrafted branding experience for seasoned founders or newbie start-ups. You'll receive a professionally designed brand that authentically captures your values and vision and gain clarity and confidence along the way.

We'll begin with foundational guidance — working through a Brand Foundations workbook to discover key points of connection between you and your audience. We'll uncover your purpose, define your core values, get to know your audience and connect all the dots.

Brand strategy
Creative direction
Presentation of two initial concepts
2 rounds of revisions

Primary logo
Secondary logo
Sub mark logo
Typography selection
Colour palette
Brand pattern/graphics
Brand style guide

Investment: $2000

Brand strategy
Creative direction
Presentation of two initial concepts
2 rounds of revisions
Primary logo
Secondary logo
Sub mark logo
Typography selection
Colour palette
Brand pattern/graphics
Brand style guide

Investment: $2000

Start your project

02 — Semi-Custom Branding

Brand Kits

Semi-custom brand kits are pre-made designs that can be customised to your business. You can see exactly what you’re getting and within a very quick time frame. Each pre-made brand kit includes all the essentials: logo suite, colour palette, typography, brand pattern, even Canva social media templates.

Timeline: 48 hours - 1 week.
Investment: $900

Shop Brand Kits

Add-ons

Other capabilities

We recognise that every project is unique, and our diverse range of graphic design services allows us to create a solution tailored specifically to you, ensuring the experience is entirely your own.

Business Cards
Note Cards
Brochures/Flyers

Packaging/Labels
Social Media Templates
Newsletter Templates

Lead Magnet Resources
Guides/Booklets
E-books/Publications

Business Cards
Note Cards
Brochures/Flyers
Packaging/Labels
Social Media Templates
Newsletter Templates
Lead Magnet Resources
Guides/Booklets
E-books/Publications

Leysa Flores Content Session Autumn 2023

The design process

You’ll work directly with me on your project. I understand the excitement and overwhelm of business ownership — and the competing priorities you’ve got going on in your life. So, in full transparency, these are the steps in our brand design process.

01. Onboarding

To get started, book your project via the booking form. This helps me to learn more about your business and gives me the opportunity to check my schedule so I can propose a starting date. I’ll reach out within 1-2 business days to let you know about my availability, and if it suits, I’ll send your contract to sign and and invoice for your deposit, to secure your spot in my schedule.

02. Creative Direction

In one clear, easy-to-follow presentation, I’ll outline:

Your brand strategy: a focused snapshot of your brand foundations. This gives you invaluable clarity and a clear roadmap to move forward with confidence.

Our creative direction: a visual plan that aligns our ideas from the start. It ensures we’re on the same page and serves as a reference point for the rest of the design process.

03. Design

04. Delivery

Once your concepts have been approved, I’ll compile your brand style guide to ensure that, moving forward, you'll have a solid reference for all of your brand's visual elements, typography and colours. Then, I’ll send across your final invoice and get to preparing all your final files. Upon full payment, you’ll receive all of your brand assets via a download link, ready for launch!

Frequently asked questions

Tell me more about Brand Strategy

Brand strategy helps you to deeply understand your brand, and the strategic decisions around the design of your brand.

Without a strategy, there is no guarantee your branding will actually work.

A brand strategy can vary from designer to designer. I offer a personalised version, focusing on all the elements needed to guide your business visually and strategically.

Some examples include:

Defining your brand personality, so that you can envisage this every time you create and post content
Knowing exactly who you should be speaking to
Identifying the shared values between you, so that you can connect authentically with ease
Understanding your point of difference, which will help your business to actually drive sales
And more ...

Why choose Leysa Flores Design?

I have more than 20 years experience in the graphic design industry, including running my own studio since 2014.

I've worked with numerous happy clients, helping them to elevate their business to reach their goals such as attracting high-end clients, sales growth and building community around shared values.

I really care about helping people feel more confident about showing up and discovering how professional branding helps you to run your business with less chaos and more clarity.

Read more about my story here.

Do you have a logo only option?

I already have a logo — can I work with you?

If you still feel connected to your existing logo I am happy to refine or rebrand your existing logo as part of building out a full brand identity suite, to better align with your values or business goals.

However, I always have your business' best interests in mind, so I will advise you if I think you need to consider a new visual direction to better connect with your audience.

If you're unsure, book a consultation call with me to discuss your options.

How do payments work?

An initial deposit is required to secure your spot in my schedule. This amount is non-refundable but will be deducted from your final invoice. The final payment is the remainder of your invoice and is required before handover of your files.

I’ll forward you invoices through my Hiveage accounting system, where you’ll have the option to pay with your credit card via Stripe, through Paypal, or via direct bank transfer.

Do you work with international clients?

What if I want extra revisions?

What if there are delays?

I understand that unforeseen delays can happen, for both you and for me.

For our project, there will be due dates for me to present concepts to you and there will be due dates for you to give me feedback. Generally, I always allow 5-7 business days for you to give your feedback.

If I'm expecting something from you (feedback, copy, materials, etc.) and I don't hear from you within 3 days of your due date, a $140 AUD late fee will be added to your final invoice to account for project rescheduling. The project will then resume at a time specified by me. I try to avoid doing this as much as possible, but sometimes it is necessary to avoid a project stalling. If something comes up that prevents you from honouring a due date, please try to let me know ahead of time so that I can make an exception.

Start your project