Brand strategy helps define a roadmap for your brand, shaping how your business connects with customers.

A brand strategy can vary from designer to designer. I offer a simplified version, focusing on the essential elements needed to guide your business visually and strategically.

Here's what's included:

• Define brand personality
• Clarify target audience
• Establish overarching design goals

I have more than 20 years experience in the graphic design industry, including running my own studio since 2014.

I've worked with numerous happy clients, helping them to elevate their business to reach their goals such as attracting high-end clients, sales growth and building community around shared values.

Whatever your goals are, I'll help you reach them (even if it's as simple as feeling more confident as to how you present your business to the world).

Read more about my story here.

No, I do not. And here’s why: Your brand is more than just a logo, and the holistic process of branding does not begin or end with your logo. A full visual system is not only a more sustainable way of investing your time and money, but it gives your audience a better brand experience, leading to greater connections, trust and loyalty.

If you still feel connected to your existing logo I am happy to refine or rebrand your existing logo as part of building out a full brand identity suite, to better align with your values or business goals.

However, I always have your business' best interests in mind, so I will advise you if I think you need to consider a new visual direction to better connect with your audience.

If you're unsure, book a consultation call with me to discuss your options.

An initial deposit is required to secure your spot in my schedule. This amount is non-refundable but will be deducted from your final invoice. The final payment is the remainder of your invoice and is required before handover of your files.

I’ll forward you invoices through my Hiveage accounting system, where you’ll have the option to pay with your credit card via Stripe, through Paypal, or via direct bank transfer.

Yes! I work with clients all around the world.

If you want to add more revisions, there will be a charge – AUD$120 for minor changes and $300 for major changes – added to your final invoice for each additional round.

I understand that unforeseen delays can happen, for both you and for me.

For our project, there will be due dates for me to present concepts to you and there will be due dates for you to give me feedback. Generally, I always allow 5-7 business days for you to give your feedback.

If I'm expecting something from you (feedback, copy, materials, etc.) and I don't hear from you within 3 days of your due date, a $140 AUD late fee will be added to your final invoice to account for project rescheduling. The project will then resume at a time specified by me. I try to avoid doing this as much as possible, but sometimes it is necessary to avoid a project stalling. If something comes up that prevents you from honouring a due date, please try to let me know ahead of time so that I can make an exception.