Strategic brand design for quietly driven business founders
Custom brand design, website design and graphic design crafted with clarity and purpose.
A strong brand doesn’t shout — it resonates.
With brand design, every element should reflect who you are, what you stand for, and how you want people to feel when they find you.
If your current branding feels off, inconsistent, or just not you, you're not alone. Many purpose-led founders know their business has value, but their visuals don’t reflect it.
I’ll help you create branding that feels aligned, looks professional, and builds trust — so you can show up clearly, confidently, and proud of how your business is seen.
DESIGN SERVICES
Brand Design
Custom brand identities strategically crafted to reflect your values and resonate with your audience.
View brand design services →
Website Design
Thoughtful, on-brand websites that feel intuitive, look beautiful, and guide your clients with ease.
Semi-Custom Brand Kits
Pre-designed identities for a fast, polished start. Tailored to your business name and ready in days.
Graphic Design
Professional design for brochures, social graphics, packaging, or marketing materials—digital or print.
Book Design
Cover design, typesetting, and layout for books that honour your words and elevate the reading experience.
Publication Design
Clear, professional layout for complex content. Ideal for annual reports, industry journals, case studies, and more.
Psst ... EOFY IS FAST-APPROACHING
Don’t let another financial year go by without taking action on your brand.
If you’ve outgrown your visuals, if your brand no longer matches your value, or if you’re finally ready to launch your biz, EOFY is the perfect time to invest in a brand that works as hard as you do.
Strategic brand design isn’t just a business expense. It’s a powerful move toward connection, alignment, and growth.
Meet Leysa
I’m Leysa, a strategic brand designer with over 20 years of experience in graphic design. I’ve worked with purpose-driven founders across industries to create thoughtful, strategic visuals that connect and convert.
I started my studio to create more freedom doing what I love—and many of my clients are doing the same. If building your business is about rebalancing your ambitions and priorities towards flexibility and fulfilment, I’d love to work with you.
Featured work
Featured work
Explore more work
Explore a curated collection of my design work. From full brand identities and custom websites to everyday print and digital pieces. Feel free to dive into the portfolio that best matches what you're after.
Kind Words from thoughtful clients
No more confusion. No more doubt. It’s time to feel proud of your brand.
If your current branding no longer reflects who you are or the direction you're heading, it’s time for a change. In a saturated market, you can’t afford to fade into the background.
Every element of your brand should be grounded in meaning, built with intention, and designed to connect. Because when your brand feels aligned, everything flows more easily—from marketing to client trust.
Let’s create a strategic brand identity that feels like you, and works hard for your business.