A designer’s thoughts on Canva
These days, there are so many tools available to make life easier for your business. One on them is Canva: giving everyone the tools that, going back many years ago, used to only be accessible via expensive Adobe suite software. So, does this make designers defunct? You might be thinking: “why should I hire a…
Read MoreWhat is typography selection?
Selecting typography for a brand is so much more than just choosing a couple of fonts that look nice together. It’s about prescribing select fonts for select areas of your brand that will help your brand to be distinct, cohesive and legible. It also takes all of the guessing and confusion out of preparing designs…
Read MoreWhy invest in brand design?
As a business owner, you understand that design is a valuable asset and should be viewed as an investment, rather than an expense. Why? Because it is a tool that can drastically change how your business experiences things like sales, growth and engagement. More than making you look good, there is strategy behind the aesthetics.…
Read MoreHow to define your brand’s vision and why it matters
You may already know what you do (your purpose) and how you do it (your mission), and perhaps even who you do it for (your target audience), but what about your brand vision? A mission is set in the present — how you’re already doing things, but a vision is future-based. An easier way to…
Read MoreSix signs that it’s time to rebrand
Is it time to rebrand? When should you think about rebranding your business? One of the obvious answers might be that your current branding no longer reflects who you are or what you do as a business, but what else should you be on the lookout for? You’re getting a lot of unqualified leads This…
Read MoreWhat is a “brand”?
What exactly is a “brand”? Did you know that your brand is not your logo, or even your colour palette? This is a common misconception. Your “brand” is actually an intangible thing: it’s what your audience feels about you. Your brand exists whether you have a logo or not. [Allows pause for moment of clarity]. …
Read MoreWhy a brand designer is a bit like a stylist
Have you ever put on a quality outfit that accentuates your best features and makes you feel like a million bucks? That clarity around what style suits you and that confidence boost that comes with it is priceless. Good brand design is a bit like that. Think of me, your brand expert, as a stylist…
Read MoreFord Pipe Organ Builders
New brand identity for Ford Pipe Organ Builders Ford Pipe Organ Builders is a new, Sydney-based business — with more than 30 years experience in its field — building new bespoke pipe organs, restoring instruments from the late 19th and early 20th century, relocating instruments and performing electrical control system upgrades and replacements of instruments.…
Read MoreNew in portfolio: Maeli
A quick little update for you today, to follow up on the moodboard I teased you about full of warm, autumn-inspired tones. This branding project is for a florist, Maeli, who wanted a more earthy, neutral feel that was different from the usual feminine florist brands out there. Her name is also very feminine and…
Read MoreSpooky Halloween purple leaves wallpaper
Only three sleeps left until Halloween! I illustrated these beautiful leaves originally in their natural green, but I manipulated them into spooky purple and blue hues to get you in the mood for October 31 and “dress up your tech”, as Bri would say! (Girl’s got an arsenal of mad wallpapers, check it out). I…
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