Insights

You may already know what you do (your purpose) and how you do it (your mission), and perhaps even who you do it for (your target audience), but what about your brand vision? A mission is set in the present — how you’re already doing things, but a vision is future-based. An easier way to…

Is it time to rebrand? When should you think about rebranding your business? One of the obvious answers might be that your current branding no longer reflects who you are or what you do as a business, but what else should you be on the lookout for? You’re getting a lot of unqualified leads This…

What exactly is a “brand”? Did you know that your brand is not your logo, or even your colour palette? This is a common misconception. Your “brand” is actually an intangible thing: it’s what your audience feels about you. Your brand exists whether you have a logo or not. [Allows pause for moment of clarity]. …