Your Brand Is More Than Just a Logo

When you invest in branding, you’re not just getting a single logo—you’re getting a comprehensive toolkit designed to make your business stand out. Each element serves a unique purpose, helping your brand stay cohesive, adaptable, and memorable.

Here’s a breakdown of the elements you’ll receive in a professional brand package—and why they matter.

Primary Logo

Your primary logo is the hero of your brand identity.

• What it is: The main visual representation of your brand.
• Where to use it: Website headers, business cards, packaging.

Think of it as your brand’s first impression.

Secondary Logo

A secondary logo is a variation of your primary logo.

• What it is: Often a horizontal or vertical version, offering more versatility.
• Where to use it: Spaces where your primary logo doesn’t fit, like email signatures or social media banners.

This version ensures your brand always looks polished, no matter the platform.

Submark Logo

A submark is a simplified, smaller version of your logo.

• What it is: A compact mark, often an icon, symbol, or monogram.
• Where to use it: Social media profile pictures, website footers, stickers.

It’s small but mighty—a perfect fit for tight spaces.

Typography Selection

Fonts are more than just letters; they set the tone for your brand.

• Why it matters: Thoughtfully chosen fonts communicate your brand’s personality.
• How it works: Your brand package includes a cohesive font selection to maintain consistency across print and digital platforms.

Fonts are also selected for optimum legibility, ensuring your message is always clear.

Colour Palette

Your brand’s colours are chosen with purpose.

• Why it matters: Colours evoke emotions and help your audience connect with your brand.
• How it works: Your palette includes key primary colours complemented by dark and light tones for flexibility.

Each colour is carefully selected to translate seamlessly across digital (RGB) and print (CMYK) colour spaces.

Additional Graphics and/or Brand Patterns

Each brand is unique, so the extras will vary slightly depending on your needs.

• What it might include: Textured backgrounds, custom brand patterns, or an icon set.
• Why it matters: These elements add personality and depth to your branding, making it truly distinctive.

Ready to Build a Brand?

Each element of your brand package plays a vital role in telling your story and connecting with your audience. To take the next step in creating a brand that works for you, view my Brand Packages.

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